VINFAST RELAUNCH
by ACCENTURE
by ACCENTURE
VinFast, Vietnam’s leading EV manufacturer, faced challenges after its first entry into the
U.S. market and set out to relaunch with a new line of models. Partnering with Accenture, the goal was to reintroduce the brand with strength and position it as a long-term player in the industry. Our role was to craft a 360° campaign — from enhanced motion and visual assets to an amplified social media presence — delivering a bold, integrated narrative designed to turn setbacks into momentum and visibility into market confidence.
U.S. market and set out to relaunch with a new line of models. Partnering with Accenture, the goal was to reintroduce the brand with strength and position it as a long-term player in the industry. Our role was to craft a 360° campaign — from enhanced motion and visual assets to an amplified social media presence — delivering a bold, integrated narrative designed to turn setbacks into momentum and visibility into market confidence.
We took advantage of a vast array of photographic resources to laucn 180° visuals.
Display Ads were created to diversify our reach.
Reels complemented our Social Media, along with posts.
Compositions were also created with help from AI Generated content.
Plus, simple GIF animations showcasing our vast render database.
Thus, a new identity for the U.S. market was reborn.
Credits:
Global: Accenture Costa Rica / Vinfast
Art Director/Designer: Cristian Agüero
Video Editor/Designer: Gladys Arroyo
Creative Lead: Matthew Kessler
Creative Director : Philip McCanless
Project Manager:
Global: Accenture Costa Rica / Vinfast
Art Director/Designer: Cristian Agüero
Video Editor/Designer: Gladys Arroyo
Creative Lead: Matthew Kessler
Creative Director : Philip McCanless
Project Manager: