TRANSFORMATIONAL CHANGE by SHELL
For Shell’s IT department, I was tasked with creating a graphical synthesis for six distinct internal “Specialisms” — departments that together drive what Shell calls Transformational Change. This initiative focuses on accelerating adoption and unlocking value from IT investments, a mission that depends on multiple moving parts working seamlessly.
To bring clarity and cohesion, I developed a graphic identity that represented each Specialism equally while also showing how they unite into a full, interconnected process. From Integrated Change and Communications to Learning, Continuous Improvement, Organisation Design, and Value Realisation, the visual system allowed each area to stand on its own while contributing to the larger narrative of transformation. The result was a clear, balanced identity that made the complexity of IT change initiatives both understandable and engaging.
Credits:
Global: Accenture Costa Rica / Shell
Art Director/Illustrator/Creative: Cristian Agüero
Creative Director : Ronny Villalobos
Project Manager: Javier Casafont
BACK TO WORK