TOÑA ANNUAL
BEER FESTIVAL
Every year, Nicaragua's National Brewing Company organizes the biggest beer festival in the country. The request was not only to create a special edition can for the Festival, but to design it using traditional themes and folklore. So, we commemorated one of the oldest post-Colonialism traditions called the "Güegüense" dance using TOÑA's cans as a medium to depict the dance's popular characters, such as "The Old Man", "The Devil" and the "Macho".
Credits:
Agency: Garnier BBDO
CCO: Chepe Antillón
Creative Director: Alan Carmona
Art Director: Cristian Agüero
Senior Designers: Christian Araya, Sergio Blanco, Cristian Agüero
Account Director: Leticia Araquistáin
Producer: Shipyard, Tomas Jankovich
Agency: Garnier BBDO
CCO: Chepe Antillón
Creative Director: Alan Carmona
Art Director: Cristian Agüero
Senior Designers: Christian Araya, Sergio Blanco, Cristian Agüero
Account Director: Leticia Araquistáin
Producer: Shipyard, Tomas Jankovich