MOM GOES FIRST
by MONGE
As many countries around the world, the father’s surname commonly goes first after our first name. But for the 2015 Mother’s Day campaign, Monge managed to revert the order of the surname so our mother’s would go first. Not only hundreds of thousands of people were reached, but also local celebrities including the three UCL winner Real Madrid goalkeeper, Mr. Keylor Navas himself.
Credits:
Agency: HAVAS Tribu
CCO: Ricardo Mendoza
Creative Director: Zunga Reales
Art Director and illustrator: Cristian Agüero
Senior designer and illustrator: Eduardo Hernández
Account Director: Leidy Herrera
Planner: Luis Pedro Estrada 
Copywriter: René Pino
BACK TO WORK