DISSOLVE
by SAL ANDREWS  
For a small image campaign, the idea was to recreate how good the product gets rid of indigestion. A series of various animal skeletons were thought of, but in the end we only produced one key visual. Except for the blowing sand everything is crafted, including the salt dune where the sculpture rests.
The sketch where everything begun.
The sketch where everything begun.
The sculpture, crafted in Sculpey.
The sculpture, crafted in Sculpey.
The product shot.
The product shot.
Credits:
Agency: Ogilvy Costa Rica
Creative Director: Ronny Villalobos
Art Director: Cristian Agüero
Copywriter: Osvaldo Baldi
Designer: Cristian Agüero
Photographer: José Hernández
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